Nestlé
The challenge
- More than 500 SKUs across five categories and hundreds of outlets.
- Nestlé’s products share similar designs, and around 15% of the portfolio is redesigned every year — so a model that recognises today’s packaging is already out of date next season.
- Every retail store uses its own planogram, which means there is no single layout to check against.
The solution
- A combination of neural networks to detect product design and size
- Recognition of SKUs in packs, glass and boxes
- A mobile app for the field force
- Power BI reporting with automated notifications
- Delivered as SaaS
- 500+
- SKUs in scope
- 5
- product categories
- 100s
- of retail outlets
- Up to 20%
- out-of-stock decrease targeted
Benefits
- Out-of-stock and out-of-shelf reduction
- Improved planogram compliance
- Notifications to the logistics department or the store manager when a product runs out
- Planograms recreated for Traditional Trade outlets
- Continuous out-of-shelf, out-of-stock and pricing monitoring
Outcomes
“With Shelf Inspector we are looking at 20% out of stock reduction across multiple categories. It helps us consistently improve our store layouts and price monitoring…”
Tibor MolnarNational Sales Manager, Nestlé“Thanks to Shelf Inspector, our merchandisers can use their store check for value-added tasks. Also, we can monitor prices of competitive products and receive alerts.”
Petra DiamondHead of Trade Marketing, Red Bull